I’m Brinder, founder of EJADA Specialty Merchandise, a company born from resilience and legacy. After enduring four back surgeries and being declared disabled, I refused to let life’s challenges define me. Instead, I carried forward the wisdom my father shared before he passed: “Everything is just a dream away.” Those words became the heartbeat of EJADA, a name chosen in his honor.
My entrepreneurial path began in March 1996, first through catalog sales and later evolving into dropshipping and e-commerce. Along the way, I earned my Business Degree from AIU, determined to sharpen my skills and keep building despite setbacks. Each chapter—whether facing health challenges or competing against larger companies—has been fueled by persistence, creativity, and belief in the power of family and community.
EJADA Specialty Merchandise is more than a business; it’s a testament to never giving up, to honoring legacy, and to creating products that carry meaning. What I ask of those closest to me is simple: support through honesty. One purchase, one genuine review, one act of encouragement can help this dream grow stronger.
And now, continuing forward with ZAREL ESSENCE, I am expanding my vision into a new era of creativity and specialty design. ZAREL has a special meaning—it represents growth, renewal, and the courage to keep dreaming even when the path is difficult. Just as EJADA honored my father’s words, ZAREL embodies my determination to transform resilience into innovation, and legacy into fresh beginnings.
I believe with Family and Friend Support, this year could be the turning point—a year where resilience becomes renewal, and where every dream moves closer to reality.
EJADA and ZAREL together show that with resilience, vision, and support, everything truly is just a dream away.
EJADA and ZAREL together show that with resilience, vision, and support, everything truly is just a dream away. SHOP THE DREAM
Hurry Shop Seasonal & Holiday
ZAREL 