ZAREL ESSENCE was created with one belief at its core: inspiration should be something you can live with — not just look at. We design pieces that move with you, speak for you, and remind you of who you are becoming.
The Meaning Behind the Name
ZAREL carries roots meaning “God has helped,” “God’s light,” and “divine support.” It represents guidance, illumination, and the quiet strength that walks beside you through every chapter. ZAREL ESSENCE is built on that same promise — to offer products that uplift, affirm, and accompany you in your daily rituals.
What We Create
From mugs that set the tone for your morning, to t‑shirts that speak your truth, to totes, backpacks, and hoodies that carry your confidence — every item is crafted with intention. Our designs live across a wide range of products so you can choose the pieces that fit your life, your vibe, your rhythm.
Why We Exist
Because inspiration shouldn’t be distant. It should be wearable. Giftable. Personal. A part of your everyday world.
ZAREL ESSENCE is more than a brand — it’s a companion for your journey, a reflection of your identity, and a reminder that your light is meant to be seen.
Our designs don’t stop at mugs. You’ll find them on hoodies, sweatshirts, and T‑shirts too, bold pieces made to be worn, shared, and lived in. Each item carries personality, attitude, and meaning, so you can express your truth in every season and every style.
I’m Brinder, a visionary curator and founder of EJADA Specialty Merchandise, ZAREL, and BJG DESIGNS. My entrepreneurial journey began in March 1996, starting with catalog sales and evolving into dropshipping, e-commerce, and creative direction. Through every chapter—whether facing health challenges, competing against larger companies, or refining my craft—I’ve carried forward the wisdom my father shared before he passed: “Everything is just a dream away.”
✨ EJADA Specialty Merchandise
Founded in honor of my father, EJADA represents resilience and legacy. It’s a testament to never giving up, even when life placed obstacles in my path.
🌱 ZAREL
ZAREL continues that legacy with renewal and growth. It embodies creativity, fair pricing, and quality products designed to stand out in a world of mass production. ZAREL is proof that persistence and vision can transform challenges into opportunities.
🎨 BJG DESIGNS
BJG DESIGNS is the creative force behind bold typography, motivational one-liners, and signature motifs. Available on t-shirts, hoodies, sweatshirts, color-changing mugs, accent mugs, hats, and cinch backpacks, BJG DESIGNS gives customers a wide choice of selection while staying true to uniqueness and style.
💡 My Philosophy
I believe in quality, uniqueness, and fair pricing. I believe in building products that carry meaning. Most importantly, I believe with Family and Friend Support, this year could be the turning point—a year where resilience becomes renewal, and where every dream moves closer to reality.
Together, EJADA, ZAREL, and BJG DESIGNS show that with resilience, vision, and community, everything truly is just a dream away
ZAREL 