I’m Brinder, a visionary curator and founder of EJADA Specialty Merchandise, ZAREL, and BJG DESIGNS. My entrepreneurial journey began in March 1996, starting with catalog sales and evolving into dropshipping, e-commerce, and creative direction. Through every chapter—whether facing health challenges, competing against larger companies, or refining my craft—I’ve carried forward the wisdom my father shared before he passed: “Everything is just a dream away.”
✨ EJADA Specialty Merchandise
Founded in honor of my father, EJADA represents resilience and legacy. It’s a testament to never giving up, even when life placed obstacles in my path.
🌱 ZAREL
ZAREL continues that legacy with renewal and growth. It embodies creativity, fair pricing, and quality products designed to stand out in a world of mass production. ZAREL is proof that persistence and vision can transform challenges into opportunities.
🎨 BJG DESIGNS
BJG DESIGNS is the creative force behind bold typography, motivational one-liners, and signature motifs. Available on t-shirts, hoodies, sweatshirts, color-changing mugs, accent mugs, hats, and cinch backpacks, BJG DESIGNS gives customers a wide choice of selection while staying true to uniqueness and style.
💡 My Philosophy
I believe in quality, uniqueness, and fair pricing. I believe in building products that carry meaning. Most importantly, I believe with Family and Friend Support, this year could be the turning point—a year where resilience becomes renewal, and where every dream moves closer to reality.
Together, EJADA, ZAREL, and BJG DESIGNS show that with resilience, vision, and community, everything truly is just a dream away
ZAREL 